Which feature matters most to you?
When 55% prioritize one feature and your hero leads with another, you're selling the wrong thing to the right people.
Why this template
The questions (2)
Which of these features matters most to you?
Multiple choice- [Feature 1]
- [Feature 2]
- [Feature 3]
- [Feature 4]
- [Feature 5]
- [Feature 6]
- Other
What specific problem are you trying to solve?
Open textWhen to trigger it
How to read the results
Top feature at >40%: this is your product's primary selling proposition. It should be your hero headline, your first feature section, your ad creative.
If top answer surprises you: your intuition about what makes your product valuable is wrong. Visitors know what they need better than internal teams do. Adjust accordingly.
Q2 open text: reveals specific pain points features should solve. Valuable for rewriting feature copy from feature-description to outcome-description.
Low spread across all options: visitors don't have a dominant need — consider segmenting your features page by role or use case.
What to do next
Reorder your features page to lead with what visitors prioritize most
Rewrite feature sections where Q2 reveals an outcome you're not communicating
Use the top Q1 answer in your homepage hero and ad copy
Cross-reference with pricing — are the most-desired features visible in plan comparison?
Recommended configuration
Popup
Bottom-right
Scroll 50% of page
Features page
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