Tools that help you convert more visitors
Free, no-signup tools to help you understand your traffic, measure the impact of customer feedback, and make smarter optimization decisions.
Survey ROI Calculator
Find out how much revenue you're leaving on the table by not collecting on-site customer feedback. Enter your metrics, see your potential revenue lift instantly.
NPS Calculator
Calculate your Net Promoter Score instantly. Enter your survey responses, see your score, response breakdown, and how you compare to industry benchmarks.
Website Feedback Checklist
Audit how well your site collects, analyzes, and acts on visitor feedback. Score your setup across 5 key areas and find the gaps costing you conversions.
Churn Rate Calculator
Calculate your monthly and annual churn rate, customer lifetime value, and see how much revenue you can save by reducing churn with customer feedback.
Customer LTV Calculator
Calculate customer lifetime value, LTV:CAC ratio, and CAC payback period from your ARPU, churn rate, and gross margin. See where your unit economics stand.
UTM Builder
Generate properly formatted UTM tracking links in seconds. Source presets for Google, Facebook, LinkedIn, email and more. URL history saved locally. No signup.
NPS Benchmark Lookup
Enter your NPS score and select your industry to see where you stand. Average and top-quartile benchmarks for 24 industries. Filterable, searchable table.
Conversion Rate Benchmarks
Select your industry to see average and top-quartile conversion rates for your homepage, paid landing pages, pricing page, and blog content. 11 industries, factual data.
Conversion Rate Calculator
Enter your visitors and conversions to see your conversion rate, benchmark it against industry averages, and model what improving it by 1-3% would mean in real revenue.
Color Contrast Checker
Check if your text and background colors meet WCAG accessibility standards. Get contrast ratio, AA/AAA pass/fail, color blindness simulation, and suggestions for passing alternatives.
A/B Test Calculator
Enter control and variant data to instantly see statistical significance, confidence level, p-value, and a clear verdict on whether your A/B test result is conclusive.
Sample Size Calculator
Calculate exactly how many visitors you need per variant before your A/B test is valid. Set confidence level, statistical power, and get an estimated test duration.
More tools coming soon
We're building more free tools to help you optimize conversions.