Everything you need. Nothing you don't.
Selge is a micro-survey tool — not a heatmap platform, not a form builder, not an enterprise feedback suite. Six focused features that do one thing well: tell you why visitors don't convert.
Not just questions. A complete playbook.
Every template is a research methodology — not a blank form. Built from 15+ years of running A/B tests and pricing page optimizations at real SaaS companies.
12 templates across 4 categories
Conversion, messaging & positioning, website UX, and content. Each one targeting a specific page and moment.
WHY / WHEN / HOW / WHAT guidance
Why you're asking these questions, when to trigger the survey, how to interpret each response pattern, and what to change next.
Public — browse before signing up
Every template is visible at /templates. See the full guidance before you commit to anything.
Catches visitors who considered signing up and decided not to — the most valuable audience you can survey.
Exit intent on pricing or signup page. Don't re-show for 14 days after dismissal.
"Too expensive" above 30%? Usually a value communication problem — not a pricing problem.
Group open-text answers into 3-5 themes. Design one A/B test per top theme.
What stopped you from signing up?
Build in 2 minutes. No design skills needed.
Split-pane editor with a live preview on the right. Edit questions, drag to reorder, pick your brand color — and see exactly how the widget will look before publishing.
7 question types
Multiple choice, checkbox, NPS, open text, star rating, emoji scale, yes/no. Each with the right response UI for the question.
One color, full palette
Set your brand color once. Hover states, active states, focus rings, and progress bars all derive from it automatically.
Auto-save drafts
Changes save as you type. Explicit Publish button to push live. You control when visitors see changes.
Describe it once. Launch in 60 seconds.
No blank survey, no time spent on question wording. Tell Claude what you're trying to learn — it generates a complete, ready-to-edit draft with the right question types and answer options.
Plain English input
Type "NPS survey for SaaS onboarding with a follow-up question for detractors" and get a complete survey back.
Right question types, automatically
AI picks multiple choice, NPS, open text, or star rating based on what you described. Not just filler questions.
Always lands as a draft
AI-generated surveys never auto-publish. You review, edit if needed, then explicitly hit Publish.
“NPS survey for SaaS onboarding, follow-up for detractors”
1. How likely are you to recommend us?
NPS2. What's the main reason for your score?
Open text3. What would most improve your experience?
Multiple choiceRight survey. Right visitor. Right moment.
The best survey question shown at the wrong moment gets ignored. Targeting rules make sure each survey appears only when a visitor has had enough context to answer meaningfully.
Exit intent
ProTriggers when the cursor moves toward the browser bar — catching visitors about to leave. Pro plan. Desktop only.
Scroll depth
Show after X% of the page is scrolled. Best for blog posts and long landing pages — catches readers who actually read.
Time delay
Show after N seconds on the page. Good for general experience feedback when you want a minimum engagement threshold.
URL targeting + cooldowns
Specific pages only. Configurable dismiss cooldown (14-30 days) so return visitors aren't re-surveyed on every visit.
selge.app/pricingExactselge.app/pricing/*ContainsFour formats. One brand color.
The widget lives on your customer's website. If it looks cheap, it makes them look cheap. Selge widgets look like they belong — not like something bolted on.
Modal
Centered overlay with backdrop blur. High response rates. Best for exit intent on conversion pages.
Popup
Floating card, bottom-right corner. Visible but unobtrusive. Good default for most pages.
Slide-in
Slides in from the left or right edge. Natural feel. Great for scroll-triggered surveys.
Bottom bar
Thin banner pinned to the bottom. Lowest interruption. Good for NPS or quick ratings.
Shadow DOM isolation — zero style conflicts
The widget is completely isolated from your site's CSS. Your styles can't break it. It can't break yours. Async loading — zero effect on page speed. Under 18KB total.
Charts for every answer. Filters for every question.
Each question gets the right visualization automatically — bar charts for multiple choice, NPS gauge, star distribution. No setup required.
Per-question mini charts
Inline visualizations for all 7 question types. See patterns at a glance without building reports.
Multi-layer filtering
Filter by date range, page URL, or answer value. Filters apply to both charts and the response table simultaneously.
CSV export + Slack notifications
Export all filtered responses to CSV. Get Slack digests (daily or weekly) without checking the dashboard manually.
Stop reading 200 responses. Read one summary.
Open-text responses are where the real insight lives. But reading hundreds of them is nobody's Friday afternoon. Claude reads every response and tells you what matters.
Themes, not just counts
Groups open-text answers into recurring themes with the percentage of responses in each. Numbers and language together.
Representative quotes
The actual words visitors used — not a paraphrase. Copy-pasteable into a Slack message or design brief.
Suggested next action
One specific thing to do for each theme. Not "consider improving X" — something you can brief a designer or copywriter on.
Powered by Claude (Anthropic). 5 summaries/month on Starter, unlimited on Pro.
"I couldn't tell what I'd actually get with Pro."
→ Add a plan comparison table above the fold
"Seems expensive without knowing if it'll work."
→ Add an ROI example — "saves X hours per month"
"Just checking — not actively looking right now."
→ No action needed — normal browse behaviour
Ask your AI assistant. Get real answers.
Selge has a native MCP server. Connect it to Claude Code, Cursor, or Windsurf and query your survey data without ever opening a browser.
Works with Claude Code, Cursor, Windsurf
One config line and your AI assistant can read results, list surveys, and pull response counts on demand.
Ask in plain English
"What's stopping visitors from signing up this week?" — and get a real answer from your actual data.
No dashboard context-switching
Stay in your editor. Ask a question, get insights, ship a fix — all without breaking flow.
One script tag. Works everywhere.
Add it once. All surveys — current and future — are managed from the dashboard. No code changes when you create a new survey.
<script async
src="https://widget.selge.app/v1/loader.js"
data-project="your-project-id">
</script>
WordPress
Webflow
Shopify
Next.js
Squarespace
Any siteNext week, you could know why visitors leave your pricing page.
Or you could keep staring at the bounce rate.