How did you find us?
UTM parameters miss word-of-mouth entirely. Simply asking gives you the real picture — including AI referrals you'd never see in analytics.
Why this template
The questions (3)
How did you first hear about us?
Multiple choice- Google search
- ChatGPT, Claude or other AI tools
- LinkedIn (post, ad, or recommendation)
- Twitter/X
- A colleague or friend recommended it
- Blog article or review site
- Podcast
- YouTube
- Conference or event
- Other
What made you visit today?
Open textIs this your first visit?
Multiple choice- Yes, first time
- No, I've visited before
- No, I'm an existing user
When to trigger it
How to read the results
"Colleague/friend" > 25%: strong word-of-mouth. This is your most valuable channel — make sharing frictionless.
If one channel dominates: focus marketing spend there, but start testing diversification.
Q2 "specific trigger" patterns: if many say "saw your LinkedIn post about X," you know exactly what content converts.
High "first visit" %: your survey is capturing top-of-funnel visitors (good for understanding acquisition channels).
"AI tools" appearing meaningfully: your brand is appearing in AI responses. Invest in content that gets cited by AI systems.
What to do next
Rank channels by volume AND quality (combine with conversion data)
Double down on top-performing channels
Use Q2 triggers to create more of the content that brings people in
If word-of-mouth is high: create a referral program or make sharing easier
Recommended configuration
Popup
Bottom-right
5-second delay
Homepage
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