Selge for B2B Software
Long sales cycles mean you can't afford to misread your buyers.
47%
of enterprise pricing page visitors are in active buying cycles
Identify them now
$50K
average deal size lost when a high-intent B2B visitor leaves silently
Don't let them go
31%
researching for future — warrants a different nurture sequence
Segment smarter
Pricing page intent capture
Exit intent on /pricing (enterprise tier)
“We're evaluating 3 vendors. Your pricing page doesn't show enough about the enterprise tier — I need to know if SSO is included.”
Why b2b software teams fly blind without surveys
01
High-intent visitors leave without a signal
An enterprise buyer spends 20 minutes on your pricing page and disappears. The deal is worth $50k. You need to know what stopped them.
An exit-intent survey on high-value pages captures intent from your best-fit visitors before they go.
02
Demand gen is targeting the wrong companies
Your ICP hypothesis is based on closed-won data. But website visitors who don't convert might be telling you something different about who's actually in-market.
A quick intent survey early in the visitor journey segments by job-to-be-done, not just firmographics.
03
Product-led signals are incomplete
PQL scoring is built on product usage. For prospects still in evaluation, there's no usage data. Surveys fill the gap.
Micro-surveys on docs, pricing, and feature pages signal readiness without requiring product engagement.
Set it up once. Get answers forever.
Qualify visitor intent
One question on your pricing page: 'Are you evaluating for a current or future project?' — instantly segments your pipeline.
Capture enterprise objections
Exit-intent on the enterprise pricing tier captures exactly what's missing — SSO, compliance, contract terms.
Route to sales
When a visitor answers 'active buying decision', trigger a sales alert. That's a warm hand-raise — act on it.
Start with an expert survey, not a blank page
Each template includes guidance on when to deploy it, what trigger to use, and what to do with the answers.
Analytics tells you where they drop off. This tells you why — in their own words.
Is your pricing page clear — or are visitors too polite to tell you it's confusing?
When 55% prioritize one feature and your hero leads with another, you're selling the wrong thing to the right people.